Landing Page Creation + Content Design (2 hours):
This module introduces landing pages and their importance in marketing. Participants will learn about the key elements of an effective landing page and the design principles that make them successful. The module also covers the use of Canva, a popular graphic design tool, for creating logos and banners. Finally, participants will explore how to create landing pages using Elementor, a WordPress page builder.
Google Ads – Search Network with Advanced Optimization (8 hours):
This module focuses on Google Ads, a powerful online advertising platform. Participants will learn how to set up a Google Ads account and conduct keyword research for pay-per-click (PPC) ads. They will also gain insights into creating effective search/text ad campaigns, budgeting and bidding strategies, and techniques for optimizing conversions. The module further delves into remarketing strategies for Google Ads.
Google Ads – Display Network + Google Analytics (5 hours):
In this module, participants will explore managing display ad campaigns on the Google Ads platform. They will learn how to analyse ad placements and performance, implement bid strategies for display ads, and integrate Google Analytics with Google Ads for in-depth tracking and measurement. The module also covers UTM tracking and explores analysing audience behaviour and conversions.
Social Media – YouTube (5 hours):
- This module introduces participants to YouTube marketing and provides guidance on creating and optimizing a YouTube channel. Participants will learn how to design eye-catching thumbnails and optimize titles and descriptions for better visibility. They will also discover techniques for utilizing tags to improve organic reach and gain an understanding of YouTube ads and analytics.
Social Media – Facebook + Instagram (5 hours):
Participants will be introduced to the Facebook algorithm and learn how to create and manage Facebook pages effectively. The module covers boosting posts and utilizing Facebook Ad Manager for running targeted ad campaigns. Participants will gain insights into analysing page performance and understanding different campaign types on Facebook and Instagram. The module also focuses on managing Facebook audiences and generating leads.
Social Media – LinkedIn Advanced Marketing (3 hours):
This module dives into advanced LinkedIn marketing strategies. Participants will learn how to complete and optimize LinkedIn profiles, leverage LinkedIn pages and ads for marketing purposes, and utilize LinkedIn for job searches. The module equips participants with the knowledge to maximize the potential of LinkedIn as a marketing and networking platform.
Live Project Discussion (2 hours):
The final module of the training program involves a review of a sample project. Participants will apply the concepts and strategies learned throughout the program to real-world scenarios. The session provides an opportunity for hands-on learning, problem-solving, and further understanding of the topics covered.
Overall, this 30-hour training program offers comprehensive coverage of landing page creation, content design, Google Ads optimization (both for the search and display networks), leveraging YouTube, Facebook, Instagram, and LinkedIn for marketing purposes, and a practical session to apply the acquired knowledge to a live project.
