The Digital Marketing Crash Course is designed to provide participants with a comprehensive overview of the key concepts, strategies, and tools in digital marketing. Whether you prefer attending the classes online or Recorded, this course offers flexibility to cater to your needs.
With a total duration of 15 hours, the course is structured to ensure a comprehensive coverage of the essential topics in digital marketing. The classes can be scheduled for 1 hour per day on weekdays or 2 hours per day on weekends, allowing participants to easily fit the course into their schedule.
Throughout the crash course, participants will dive into various aspects of digital marketing and gain practical knowledge and skills. The course fee is set at INR 4999/-, making it an accessible and affordable option for individuals looking to enhance their digital marketing capabilities.
The course covers the following key topics:
- Introduction to Digital Marketing:
Participants will gain an understanding of the scope and significance of digital marketing in today’s business landscape. They will explore different channels and platforms used in digital marketing and learn how to leverage them effectively.
- Website Optimization:
This topic focuses on website design and user experience (UX). Participants will learn about search engine optimization (SEO) and its importance in enhancing website visibility and driving organic traffic.
- Social Media Marketing:
Participants will discover the power of social media platforms in building brand awareness, engagement, and lead generation. They will learn how to create effective social media strategies and campaigns to maximize their impact.
- Content Marketing:
This topic delves into the creation of compelling and valuable content to attract and engage target audiences. Participants will explore different content distribution channels and strategies for reaching their desired audience.
- Email Marketing:
Participants will learn how to utilize email marketing campaigns for customer acquisition and retention. They will understand the best practices for crafting persuasive email messages and optimizing email deliverability.
- Pay-Per-Click (PPC) Advertising:
This topic introduces participants to the basics of PPC advertising, with a focus on platforms like Google Ads. They will learn how to create effective PPC campaigns to drive targeted traffic and increase conversions.
- Analytics and Reporting:
Participants will discover the importance of tracking and analyzing key performance indicators (KPIs) to measure the success of their marketing efforts. They will learn how to utilize data-driven insights to optimize their marketing strategies and campaigns.
Upon completion of the crash course, participants will receive a certificate as a recognition of their achievement. Additionally, they will gain access to 10 digital marketing tools, which can further support their ongoing learning and practical application of digital marketing concepts.
This crash course is designed for individuals who are new to digital marketing or those looking to refresh their knowledge and gain practical skills in this rapidly evolving field. It equips participants with the necessary foundational knowledge and tools to excel in their digital marketing efforts.