“A brand is a voice and a product is a souvenir” …Lisa Gansky
FASHION BRANDING MODULE
For students, entrepreneurs, fashion enthusiasts.
Build an understanding of :
- What is a Brand ?
- Benefits of building a strong brand
- Building Brand equity through brand knowledge
- Brand identity model
- Key Elements in creating its identity
- Brand positioning
- Types of Brand Extensions
All topics will be discussed with examples and assignments will be given.
What is Branding ?
The stimulating world of brands comprises a strong experiential and visual concept in addition to the core values of a company. It is the representation that the brand wants in a crowded marketplace.
In this interesting Fashion branding module, you will understand the concepts of a brand, its identity, the differentiating elements, brand positioning and promotion. Industry relevant examples are woven in along with the concepts. Students are given application-based assignments for absolute clarity.