B.Design (B.Des.) Product Design

School of Industrial Design

Industrial Design deals with products, services and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities and people. Our focus is on designing products, systems and services that make life easier. At the School of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end-user and have contextual insight. Our new B. Des. in Interaction Design has been programmed and launched in response to the needs of users and Industry B.Design (Hons.) programme of Industrial design focuses on designing products, systems and services that make life easier by developing creative thinking ability. It’s a balance of creativity, technology, cultural concerns, environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human-Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. Students learn and apply user-centric insights by becoming more empathetic